Leading Transitions: What Disney’s Crisis Can Teach Us

Leadership’s Defining Moments

Every leader encounters defining moments—those critical times when the road ahead is unclear, the stakes are high, and people look to you for direction. Transitions are among the most pivotal of these moments. When handled well, transitions strengthen organizations and deepen trust in leadership. Mismanaged, they sow chaos, disengagement, and setbacks that can take years to undo.

Leadership transitions come in many forms: a change at the helm, a strategic pivot, a team restructure, or navigating an economic storm. Regardless of the context, successful transitions are the result of careful design. They either reinforce the foundations of your leadership or expose its cracks.

The question isn’t whether you’ll face transitions—you will. The real question is: Will you be ready for them?

Many leaders assume they can improvise through change and figure it out as they go. But the best leaders don’t just react to transitions—they architect them. They anticipate challenges, communicate with clarity, and execute with precision, knowing these moments may define their legacy.

To navigate successful transitions, leaders must first understand the fundamental truths that shape how change impacts people and organizations.”

3 Hard Truths About Transitions

Here’s what every leader must understand to guide their team through change successfully:

  1. People don’t resist change; they resist uncertainty. It’s not the change itself that creates pushback but the fear of the unknown. Leaders who address that fear head-on lay the groundwork for trust and momentum.
  1. Silence is a derailer.  Leaders who fail to communicate clearly create a void; in that void, rumors spread, doubts grow, and disengagement takes hold. Silence allows uncertainty to take control of the narrative, often leading to mistrust and diminished morale.
  1. Plans alone won’t carry you through. People don’t just need a roadmap; they need confidence in the person holding the wheel. Without trust, even the best strategies falter. Morale weakens, uncertainty dominates, and progress grinds to a halt.

While the principles of effective transitions are clear, the consequences of getting them wrong can be severe. Few stories illustrate this better than Disney’s high-profile leadership crisis.

When Leadership Transitions Fail: Disney’s Costly Lesson

In 2020, Bob Iger stepped down as Disney’s CEO after 15 years of transformational leadership, handing the reins to his chosen successor, Bob Chapek. On paper, it was a seamless transition. In reality, it became a leadership crisis.

Under Chapek, Disney faced mounting challenges. Employee morale plummeted as his leadership style clashed with the company’s deeply rooted creative culture. Public trust eroded following controversial decisions, and stock prices tumbled. A company that had long been an industry leader suddenly felt unstable.

By late 2022, Disney’s board took a drastic step. They fired Chapek and asked Iger to return.

The transition had failed—not because Chapek lacked expertise, but because he failed to establish trust, communicate effectively, and unify the organization. Disney’s leadership crisis is a potent reminder: how leaders handle transitions determines whether an organization thrives or falters.

If you’re leading a transition, here are four key leadership lessons to help you navigate change with confidence and impact.

Lesson 1: Establishing Trust is the Top Priority

When Bob Iger returned to Disney, he didn’t start with drastic changes. He began by restoring trust. Employees and stakeholders had lost confidence in leadership, and without trust, progress was impossible.

According to the Edelman Trust Barometer, only 40% of employees trust their organization’s leadership to navigate change effectively. That means the majority of employees start transitions skeptical, not optimistic. It’s up to leaders to bridge that trust gap.

Words alone are insufficient for establishing trust. Trust builds through visible actions that align with stated values. Leaders must acknowledge uncertainty while providing a clear, steady direction forward. When Iger cut executive salaries before making broader financial decisions, he signaled accountability and fairness, reinforcing confidence in his leadership.

Trust won’t emerge overnight. But consistency, transparency, and follow-through will lay the foundation for a successful transition.

Lesson 2: Morale Doesn’t Rebound Unless You Rebuild It

Morale is more than employee satisfaction. It’s about energy, engagement, and confidence in leadership. When morale dips, so does performance, collaboration, and innovation.

When the 2008 financial crisis hit, Roger Ferguson, CEO of TIAA, provided a masterclass in morale-building. Instead of retreating behind closed doors, he held town halls, answered unfiltered questions, and shared accurate financial data—good or bad. His transparency didn’t just sustain morale—it doubled employee commitment during one of the most challenging economic downturns in modern history.

Morale doesn’t rebound naturally after a change. Leaders must take an active role in sustaining engagement. The best way to do this? Make people part of the process. Employees who feel included in shaping an organization’s future remain committed to its success. Even when there are no major updates, frequent, honest communication reassures teams that they are valued and kept in the loop.

When leaders take intentional steps to sustain morale, teams stay engaged—even in uncertainty.

Lesson 3: Decisive Leadership Matters More Than Flawless Execution

Many leaders hesitate to make tough decisions in times of transition, fearing they might make the wrong move. But inaction is often the greater risk.

When Bob Iger returned, he didn’t try to fix everything at once. He set three clear priorities:

1️⃣ Refocus on creative leadership.

2️⃣ Rebuild trust with employees and shareholders.

3️⃣ Cut unnecessary costs without sacrificing Disney’s core strengths.

Decisiveness reassures people that leadership has control of the wheel. Leaders who hesitate send a message of uncertainty, which erodes confidence faster than an imperfect decision ever could.

A leader who moves forward with clarity and conviction will always inspire more confidence than one who hesitates.

Lesson 4: Communication is the Leadership Multiplier

Silence is never neutral. It creates a vacuum where fear, doubt, and disengagement quickly take hold.

Bob Iger’s most extraordinary leadership strength is his ability to communicate clearly, frequently, and honestly. Employees don’t expect perfection, but they do expect transparency.

Leaders must treat clarity and consistency as their most significant assets in a transition. Employees don’t need corporate jargon. They need to understand the why behind decisions. Open dialogue fosters trust, ensuring people feel heard, not dismissed. Repetition is key. Leaders often assume they’ve communicated enough, but employees usually feel the opposite.

When leaders own the narrative and communicate with intention, they replace uncertainty with alignment.

Your Playbook for Navigating Transitions

Bob Iger’s return to Disney wasn’t just a leadership change–it was a test of leadership. He had to rebuild trust, restore morale, and reestablish vision under global scrutiny.

What strategies will you use to lead with confidence when the next transition comes?

If you’re looking for a clear roadmap to lead your team through change successfully, I’ve got you covered. 

📥 Download The Leader’s Transition Playbook: Navigating Change with Confidence

The Playbook provides a proven roadmap to help you lead teams through uncertainty with clarity and confidence.

Get your copy today and gain:

✔️ A step-by-step framework for leading transitions effectively

✔️ Strategies to build trust, sustain morale, and drive engagement

✔️ Real-world examples of leaders who’ve navigated transitions successfully

Click here to download it now and turn uncertainty into opportunity.

Lisa L. Baker - Certified Personal, Career, Success and Life Coach

Lisa L. Baker is a professional life coach, career strategist, and keynote speaker. Lisa is the founder of Ascentim – a Maryland-based coaching practice that utilizes a unique G.R.O.W. process to help clients gain clarity, realize new possibilities, overcome obstacles, and win at life. Lisa shows high-performing professionals how to Level Up and Live the Life of Their Dreams.

Transformation begins with a single step. Take yours today.